portfolio
Websites
I create Squarespace websites that merge strategic messaging with visual excellence, ensuring every brand stands out and connects with the right audience. Each project is crafted with custom design, compelling copy, brand-driven visuals, and SEO best practices.
Whether integrating seamless booking, payment systems, or interactive elements, my approach ensures both form and function work in harmony.
the gifted traveler
Tula Life Discoveries
Merlot Spa
Coming Soon
corporate// technology
With ADVANTIDGE, I led a hands-on content marketing transformation, driving a 3x increase in email click-through rates by shifting from traditional B2B messaging to a human-to-human ABM strategy.
I oversaw a website rebrand, launched a white-label temp screening kiosk product, and revamped marketing collateral, including white papers, case studies, and infographics, to enhance brand positioning.
Non-profit
Since 2018, I’ve been honored to craft impactful content for Children of the Night, a nonprofit that has rescued over 12,000 children from sexual exploitation.
Working closely with Dr. Lois Lee, I help this 40+ year-old organization convey its mission with a voice that is both informative and compassionate, ensuring donors and supporters deeply connect with their cause.
My work reflects a commitment to clarity, emotional resonance, and advocacy, helping to sustain and expand their life-changing impact.
Travel + Wellness
My journey into travel and wellness marketing began in 2020, when I first visited Todos Santos for a yoga teacher training—an experience that organically connected me to a network of retreat leaders, wellness brands, and conscious travel businesses.
Since then, I’ve helped retreat facilitators like Erin O’Rourke of Tula Life Discoveries successfully launch and sell out her first retreat, with seven more in the pipeline.
I’ve worked with brands like The Gifted Traveler, Tarot de Baja, Topia Retreat, Yandara Yoga Institute, Nomadas Drift, Laina Florio, and The Peace Sanctuary, providing clarity, direction, and brand alignment across video, written content, design, and strategy through email, social, web, and creative grassroots channels.
Brand Guidelines
A strong brand needs more than just a logo—it needs a cohesive visual and verbal identity that speaks directly to its audience. I create custom brand guidelines that anchor businesses to their core message, aesthetics, and values, ensuring consistency across every touchpoint.
From color palettes and typography to tone of voice, key messaging, and storytelling frameworks, my brand guides provide a clear roadmap for companies to communicate with confidence and impact.
Writing
Corporate
Liberty Wildlife Protects Nature With Proximity Cards
The Culture of Insecurity: Interview with Holley Hunt
ADVANTIDGE Serves Homeless Veterans Through PATH LA
Three Ways to Ensure Safe Back to Work Procedures
Three Simple Ways to Boost Hospital Visitor Management
Case Study: Veterinarian Association Visitor Management Solution
Meet the Team: Veteran Navy Officer Rob Druce
Security Solutions for Safe Reopening
California Student ID Cards to Support Suicide Prevention
More than Identity Management: Our Partners Who Give Back
Five Signs It’s Time to Update Your Legacy ID System
Technology
Security Solutions for Safe Reopening
Top Three Fastest ID Card Printers on The Market
Proximity Cards: Physical Access Control’s Weakest Link
Top 5 Eco Friendly ID Card Printing Supplies
HDP6600 Lamination: Fast, Durable, Wasteless
Five Key Benefits to Visitor Management Software
The Best Visitor Management Software for Business
Debunking Myths About Prox Card Technology
Why Scan Visitor IDs During Check In
Five Key Benefits to Contactless ID Cards
Five Ways to Create More Durable ID Cards
Windows 10 Update 1903 Impacting HID Fargo Printers
Travel + Hospitality
Retreat Leaders: What to Do Once You Book Your Venue
How We Nurture: Impeccable Service
Five Reasons to Book with a Retreat Center Versus Doing It Yourself
Leader Love: Marli Williams of Camp Yes Baja